Mary Jones
same jones. more mary.
MARY JONES
NEW PRODUCT LAUNCH
Jones Soda is a national craft soda known for its bold, unique flavors, colors and ever-changing labels showcasing photos submitted by consumers. In 2022, Jones Soda launched Mary Jones, extending its brand into the cannabis space, and beating the big brands like Coke and Pepsi to the punch.
skills flexed
- Brand strategy
- Visual identity
- copywriting
- illustration
- packaging
- sales channel support
- Web development
The Challenge
Mary Jones enlisted Telegrafik to create a brand identity, packaging and website for the Mary Jones launch, embracing the much-loved Jones Soda look and ethos with a slightly naughty cannabis twist. The agency was also challenged to reimagine the Mary Jones line beyond just the familiar clear soda bottle form factor to include 100mg canned soda, 1,000mg syrup tincture, and soda-shaped gummies.
The Approach
Telegrafik led the reboot for this iconic brand nationally, with logo design, packaging, website and advertising all launching simultaneously. The new branding “cannified” the Jones look while preserving some key elements from the original soda label. The Mary Jones 10mg soda label retained its hallmark customer-submitted black-and-white photos, while the 100mg 16oz can features a silver mirror with the line, “Objects in mirror are higher than they appear.” The website captures the edgy feel and DIY ethos with a customizable t-shirt shop and photo submission gallery.
BRAND BOOK
VISUAL IDENTITY
PACKAGING
website
