GOLDDROP
innovation, flavor & potency
Gold Drop
re-brand
Gold Drop is one of California's original cannabis extraction companies. They have persevered and achieved success where others have faltered by maintaining an unwavering focus on product quality and innovation.
Skills flexed
- Brand strategy
- Visual identity
- copywriting
- illustration
- packaging
- SALES CHANNEL SUPPORT
The Challenge
The Gold Drop team enlisted Telegrafik to rejuvenate the Gold Drop brand and introduce two entirely new product lines: Liquid Diamonds® and Liquid Loud.® Both lines bring innovation to the forefront. Liquid Diamonds harnesses THCa Diamonds to produce the purest cannabis oil on the market. Meanwhile, Liquid Loud represents a modern product prioritizing terpenes, offering seven terpene-forward SKUs.
The Approach
Our team collaborated closely with the Gold Drop team to craft the visual identity for both these product lines, slated for launch in both California and Oklahoma. The vape category, notably in California, is fiercely competitive. Hence, our packaging needed to be not just engaging and eye-catching but also informative and functional.
Both product lines are at the forefront of innovation, demanding a clear system to convey their unique offerings effectively.
Both product lines are at the forefront of innovation, demanding a clear system to convey their unique offerings effectively.
VISUAL IDENTITY
packaging
SALES COLLATERAL
APPAREL
RETAIL DISPLAY
