Dark Heart
EXTENDING THE BRAND
dark heart
BRAND DEVELOPMENT
Dark Heart Nursery is a renowned institution in the cannabis industry, acclaimed for its dedication to providing top-tier genetics and premium clones. Founded in California, Dark Heart Nursery has become synonymous with quality and innovation, catering to both novice cultivators and seasoned professionals alike. With a commitment to excellence, they meticulously select and breed their strains to ensure potency, resilience, and exceptional flavors. Their catalog boasts a diverse array of strains, ranging from classics to cutting-edge hybrids, each meticulously crafted to meet the demands of discerning cannabis enthusiasts. Through their unwavering focus on genetic integrity and sustainable cultivation practices, Dark Heart Nursery continues to set the standard for excellence in the ever-evolving landscape of cannabis cultivation.
skills flexed
- Brand strategy
- Visual identity
- copywriting
- Copywriting
- illustration
- packaging
- sales channel support
The Challenge
Dark Heart Nursery is a company renowned for its expertise in cultivation, genetics, and lab science. The company sought out Telegrafik's assistance to leverage this expertise and extend its presence into the branded product space.
The Approach
The team collaborated with Dark Heart Nursery to craft a brand featuring three distinct product lines: Legends, showcasing beloved classic strains; Breeder's Choice, offering exclusive limited edition strains; and Headstash, presenting avant-garde exotic strains discovered through our pheno-hunting expeditions.
LOGOS
final packaging
exploration
These are concepts and ideas that we never moved forward, but we think there’s some good stuff in here and we are proud of the work.
LabelS
