Born in Boulder, CO in 2010, Keef grew and expanded organically over the next ten years, opening bottling lines for cannabis beverages in seven states. In anticipation of an entry into the California market and beyond, the Keef team wanted to re-think the brand platform and design system. We started by reconsidering the brand story. If beverage was the most socially acceptable way to consume cannabis, we could simply associate it with normalized behavior. “Add some elevation to celebration” became the rallying cry that led to a hand-lettered logo, a new typeface, a brand system, and bespoke artwork for packaging rolled out across four lines of Keef beverages and vape products.
