TENNESSEE BORN 'N RAISED
Blazed through the wilderness in the late 1700’s to encourage Tennessee’s development, Avery’s Trail was America’s first road to the promised land. Avery’s Trail Gin embraces that pioneering spirit with a fresh, light taste, crafted from hand-selected botanicals reflecting the spirit of the South.
- Brand strategy
- Visual identity
- sales channel support
Avery's Trail approached Telegrafik to assist with the creation of La Bafana - a new, limited-time promotional seasonal gin, which embodied the spirit of the infamous Italian Christmas witch by the same name. According to the tradition, La Befana is said to visit children on the night of January 5th (the night before the Feast of the Epiphany) to fill their stockings with gifts and sweets if they have been good, or with coal if they have been naughty.
Avery's is a company proud to be female-owned and operated by a strong group of female entrepreneurs at the helm. We chose to celebrate La Befana as a strong, empowered personality reflecting the culture and values of the company, which led to a host of fantastic ideas for new promotional products. Stay tuned for more to come!