INCOGNITO
sneaky good
incognito
brand launch
Incognito is a woman-owned cannabis beverage brand that masterfully merges mixology with the benefits of cannabis. Created by elite mixologists and influenced by vibrant cocktail scenes of global cities, Incognito takes you on a singular sensory expedition. Every drink delivers a sociable THC buzz harmoniously intertwined with refined flavors.
skills flexed
- Brand strategy
- Visual identity
- copywriting
- packaging
- event marketing
- sales channel support
The Challenge
Launching a cannabis beverage in a saturated market, especially in California, posed challenges. Being just "another cannabis beverage" wasn't an option. We aimed to carve out a novel category, anchored in innovation, mixology, and avant-garde flavors.
The Approach
Indeed, audacity bore fruit as a fresh realm of cannabis cocktails emerged. For Incognito's debut, we designed packaging for three flavor SKUs: Spicy Mango/Prickly Pear, Cucumber Mint Lemonade, and Grapefruit Blossom. Each is presented in a 12 ounce sleek can, with a color palette that telegraphs its flavor. A multifaceted illustration adorns every can, revealing a playful face that intriguingly becomes more captivating with each sip of Incognito.
VISUAL IDENTITY
packaging
Event marketing
launch video
sales materials
launch materials
sponsorship
