• Community
  • Connection
  • Innovation
  • Vision
  • Spirits
  • Design
  • Hard Work
  • Passion
  • Equity
  • Love
  • Progress
  • Committment

sneaky good


brand launch
Incognito is a woman-owned cannabis beverage brand that masterfully merges mixology with the benefits of cannabis. Created by elite mixologists and influenced by vibrant cocktail scenes of global cities, Incognito takes you on a singular sensory expedition. Every drink delivers a sociable THC buzz harmoniously intertwined with refined flavors.

skills flexed

  • Brand strategy
  • Visual identity
  • copywriting
  • packaging
  • event marketing
  • sales channel support

The Challenge

Launching a cannabis beverage in a saturated market, especially in California, posed challenges. Being just "another cannabis beverage" wasn't an option. We aimed to carve out a novel category, anchored in innovation, mixology, and avant-garde flavors.

The Approach

Indeed, audacity bore fruit as a fresh realm of cannabis cocktails emerged. For Incognito's debut, we designed packaging for three flavor SKUs: Spicy Mango/Prickly Pear, Cucumber Mint Lemonade, and Grapefruit Blossom. Each is presented in a 12 ounce sleek can, with a color palette that telegraphs its flavor. A multifaceted illustration adorns every can, revealing a playful face that intriguingly becomes more captivating with each sip of Incognito.



Event marketing

launch video

sales materials

launch materials


Next Project
Funkin Cocktails