Sneaky Good

Incognito partnered with Telegrafik to launch a new kind of drinking experience – one built for social occasions and designed to be convenient, understandable, and genuinely enjoyable. Concepted and crafted by master mixologists, Incognito blends all-natural flavors with a balanced formulation to create a sippable, sessionable, and sociable alternative to traditional drinks. Initially launched in California’s regulated market, the brand later pivoted to hemp-derived THC beverages, expanding into DTC and adult beverage retailers in select states. From brand strategy and product development to identity, packaging, and go-to-market execution, we created a cohesive system designed to bring cannabis beverages into a more familiar, accessible context.

We brought that vision to life through a packaging system that balances playfulness with polish. The subtly fruity spritz line features bright, expressive palettes and layered typography, creating a sense of movement, flavor, and approachability. In contrast, the G&T Cannabis Cocktail leans into a rich metallic base with refined pops of color, designed to feel at home alongside premium cocktail brands while still clearly signaling its flavor profile. This duality extends across retail, advertising, and marketing materials, creating a cohesive yet versatile brand presence. The result is a distinctive, adaptable brand—built to stand out on shelf, invite trial, and deliver a social experience that feels both elevated and effortless.