Same Jones. More Mary.

Mary Jones brought one of the most recognizable craft soda brands in America into the cannabis space — extending the iconic Jones Soda identity into a bold new category before legacy beverage giants ever made the leap. Telegrafik partnered with the Jones Soda team to develop the Mary Jones brand identity, packaging system, website, and launch campaign, carefully balancing the rebellious, consumer-driven spirit of the original brand with a distinctly cannabis-forward attitude. The challenge was not only to “cannify” an iconic brand, but to expand it beyond the classic glass bottle into an entirely new product ecosystem spanning THC sodas, high-dose cans, infused syrups, and gummies.

Telegrafik led the national creative rollout across branding, packaging, digital, and advertising, helping establish Mary Jones as one of the earliest and most recognizable mainstream crossover cannabis beverage brands in the market. The work preserved beloved Jones brand elements — including the signature consumer-submitted photography — while introducing new visual concepts tailored for cannabis consumers. The 100mg 16oz can featured a silver mirror with the line, “Objects in mirror are higher than they appear,” while the website captured the brand’s edgy, DIY ethos through a customizable t-shirt shop and consumer photo submission gallery. Combined with strong product-market fit and rapid retail expansion, the launch quickly gained momentum across multiple states, helping position Mary Jones as a leading name in cannabis beverages with continued expansion across the U.S. and Canada. That momentum has translated into meaningful business growth, with the company reporting Q1 2026 revenue of $12.4 million — nearly 200% year-over-year growth — alongside a 179.4% increase in gross profit.