re-imagining pond farm
Pond Farm is a craft brewery and taproom located in San Rafael, California. The taproom proudly serves an extensive selection of award-winning draft beer, cider, and wine. The Pond Farm name draws inspiration from the historic artists' colony nestled in the Sonoma County hills, of the same name. This name holds personal significance for the company, as it reflects their commitment to quality, creativity, and community—the foundational principles of the Pond Farm brand.
Pond Farm enlisted our expertise to assist them in reimagining and revitalizing their visual identity, brand system, and packaging. The craft beer market in Northern California is densely populated, posing a significant challenge in terms of shelf visibility. Therefore, it was crucial that our designs struck a balance between being eye-catching, intriguing, and compelling.