Release. Rebuild. Reform.

REEFORM was created to bring greater awareness, humanity, and optimism to the conversation around cannabis reform. Built in partnership with Weldon Angelos and Glass House Brands, the premium cannabis brand was inspired by Weldon’s extraordinary personal story and his ongoing work advocating for individuals impacted by non-violent cannabis convictions. At 23, Weldon was a promising music producer who worked with artists including Snoop Dogg and Tupac while selling cannabis on the side — a decision that ultimately led to a 55-year federal prison sentence for minor cannabis offenses. After serving 13 years before receiving clemency and a presidential pardon, Weldon became one of the country’s most recognized voices for meaningful cannabis reform. Telegrafik partnered closely with the team to develop a brand that could authentically honor that mission while creating an identity that felt hopeful, uplifting, and culturally relevant within today’s cannabis landscape.

From brand strategy and messaging to visual identity and packaging, Telegrafik helped shape REEFORM into more than a cannabis brand — it became a platform for advocacy, opportunity, and second chances. Centered around bespoke hand-illustrated artwork inspired by Weldon’s journey and mission, the launch created an emotional and highly differentiated presence in-market while supporting broader initiatives tied to education, reentry, and reform. Through partnerships with organizations like Oaksterdam and MISSION [GREEN], REEFORM helped extend the brand’s impact beyond the shelf and into meaningful action supporting individuals rebuilding their lives after incarceration.