• Community
  • Connection
  • Innovation
  • Vision
  • Spirits
  • Design
  • Hard Work
  • Passion
  • Equity
  • Love
  • Progress
  • Committment
Wild Earth


wild earth

Product Launch
Dogs have undergone evolutionary changes and are categorized as omnivores, rather than carnivores. This classification implies that they can thrive without a meat-exclusive diet. In fact, studies have demonstrated that plant-based diets can contribute to dogs living approximately 1.5 years longer on average compared to those consuming meat.

Wild Earth's products are the result of veterinary expertise and scientific formulation, providing complete and balanced nutrition. These products are not only delectable but also environmentally conscious, aligning with the goal of benefiting our planet.

skills flexed

  • Brand strategy
  • Visual identity
  • copywriting
  • illustration
  • packaging
  • sales channel support

The Challenge

Avery's Trail approached Telegrafik to assist with the creation of La Bafana - a new limited time promotional seasonal gin, which embodied the spirit of the infamous Italian Christment witch by the same name. According to the tradition, La Befana is said to visit children on the night of January 5th (the night before the Feast of the Epiphany) to fill their stockings with gifts and sweets if they have been good or with coal if they have been naughty.

The Approach

Avery's is a company proud to be female-owned and operated by a strong group of female entrepreneurs at the helm. We chose to celebrate La Befana as a strong, empowered personality reflecting the culture and values of the company, which led to a host of fantastic ideas for new promotional products. Stay tuned for more to come!


Screenshot 2023-11-10 at 3.08.05 PM

style guide

packaging & collateral

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